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Hu Openair
Hu Openair is a hospitality brand reimagining camping and glamping through authentic outdoor experiences, local culture and community-driven travel. As Creative Strategist, I initially worked on the brand’s TikTok presence, developing annual and monthly content strategies, creative concepts and formats, with hands-on involvement in content production. The collaboration later expanded to Instagram, where I worked across strategy and art direction with the wider creative team.
ROLE
PLATFORM
Creative Strategist
TikTok | Instagram
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